Singapore is notorious for tall buildings, strict laws, and being costly to visit. Our goal for this integrated campaign was to flip those stereotypes on their heads and show travelers Singapore can be artsy, playful, and even affordable. This campaign highlights the rich cultures, leafy green spaces, and shiok food choices in Singapore. We implemented the use of "Singlish," the language that has emerged as a result of the integration of dozens of cultures in Singapore. Combining patterns and icons native to Singapore with bold type and rich colors, we produced a contemporary visual language true to Singapore: modern with traditional ties.