PROJECT OVERVIEW
This concept focus on a vertical long-scroll experience, drawing inspiration from the themes of curiosity and deep exploration. Utilizing a 3D environment or visual assets, it immerses users in a spatial journey, encouraging them to delve further into the content. The design builds anticipation as users navigate deeper, creating a sense of discovery—what lies at the bottom?
PROJECT OVERVIEW
To communicate the feeling of going deeper and discovering more than what is on the surface, we wanted to create the aesthetic of the light going through darkness by using rays and gradients. The light symbolizes discovery and the rays symbolize discovery breaking through what might be now part of the past. We studied identifiable sonogram result visuals to bring a clinical look and feel to the website. The typography in the webpage will be organized by lines and spaced out to mimic the aesthetic of a test result. We will use the sonogram scales and highlight feature to track the user down the page and highlight content on graphs or images.
IDEATE
Our design adopts a mobile-first approach, ensuring a seamless experience on both mobile and desktop platforms without compromising functionality. Users will engage through scroll-driven interactivity, where actions are intuitively triggered by vertical scrolling. Additionally, the experience is enhanced with layered micro-interactions and motion, adding depth and fluidity to the user journey, creating a captivating and immersive environment.
DESIGN
To bring our vision to life we want to create a look and feel that communicates the feeling of going deeper and discovering more than what is on the surface. To achieve this we studies the aesthetic of light and darkness combined with identifiable sonogram visuals.
DESIGN
The design mirrors the core campaign concept, using repetitive visual elements to create a sense of rhythm and brand echo. We utilized a long-form scrolling journey to reinforce the "dive and discover" content strategy.
We shifted from static layouts to a fluid, code-conscious workflow to ensure the platform was both visually immersive and technically optimized for any screen size.